Ep #17: 5 Struggles of a CEO – Fear Analysis Paralysis

In this episode, Dr. Nick & Dr. Nicole discuss the paralyzing state of fear that can lead to hesitation also known as “analysis paralysis.” Dr. Nick dives into the human behavior angle of fear and why fear isn’t a bad thing when you assess the full situation. Dr. Nicole provides context with examples of hiring, core values, and the Rockefeller habits.

“It’s not always the data, there’s an issue with vision and fear AROUND the vision. And the comparison game!” - Dr. Nicole

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Resources:

Noteworthy Time Stamps:

1:38 Frontal lobe fearlessness

7:06 Intuition vs. instinct

10:02 Fear helps you gain clarity

11:27 Example from IWG

16:14 Two sets of hiring questions

22:50 Explore worst-case scenarios

25:17 Part of the brain to make decisions

28:05 Fear-lens

30:05 What mentors provide

31:40 Rockefeller habits

LISTEN TO THE FULL EPISODE

Dr. Nicole:

This is the Integrative Entrepreneur podcast, where it’s not what you do, but how you do it. This is a podcast for entrepreneurs brought to you by entrepreneurs. We have been building a multi-million dollar healthcare business for over 10 years, and we have weaved together some of the best information for the people that are doing the best work in the business. This includes Dr. Demartini, who is a master in human behavior, to Verne Harnish, who has created the methodologies of scaling up, that has scaled many, many of the best businesses that we all know of. We want you to not only have a business that you love, but also a life that you love.

All right, welcome back. We are part three of the five struggles of the entrepreneur slash CEO. And this time around, we are going to dive deep into certainty over clarity and how this creates what we call analysis paralysis. I think as business owners, I always joke that we’re all a little crazy.

Dr. Nick:

Or a lot.

Dr. Nicole:

So, I constantly would make jokes with the team. I’m like, “It’s fine. I used to hit my head on the concrete as a child when I would get mad. And I think that gave me a frontal lobe damage, hence why I was able to build the business that I did.”

Dr. Nick:

Make sense.

Dr. Nicole:

Well, for the people that have no idea about what the frontal lobe does, but frontal lobe has a lot to do with being impulsive when it’s damaged.

Dr. Nick:

When we get in talking about fear, I’ll talk about the frontal lobe.

Dr. Nicole:

Yeah. So, overall, I do think that it’s a very comfortable balance of using data, using analytics and also using your intuition. And also knowing that there’s always going to be some level of risk that comes along with the launch or vision of something new, especially something that is new to the market. And it’s interesting. I have a good friend who owns a franchise of restaurants through Philly and DC, and we were having lunch. And her company, she has a very large company at this point in time. And one of the things that she said that I remember was so significant to me at the time, because at the time we were just running Integrative Wellness Group at probably about 15 employees. And she had about 500 employees at the time.

And she’s like, “In the beginning of business, you could use your intuition and you could say, based off of the location and based off of this industry, I think that my French fries can cost this, or my vegan beet burger can cost this. And then once you have various locations and you have thousands upon thousands of dollars going through those locations every day, the most minor mistake in pricing will then cost you hundreds of thousands of dollars over the course of a month or even a quarter.” And I was like, wow, that’s very significant. So as you grow and scale, you do have to make sure that you are properly weighing out risk and data. And this is something that I know in the beginning of our business, I feel like we based everything on intuition.

Dr. Nick:

How does this feel? Yeah, feels great. Let’s just do that.

Dr. Nicole:

Yeah. And what I find in a lot of the students that we work with, with the Growth Institute, is that it’s not always the data. There’s an issue with vision and fear around the vision. And then the comparison game, which I think we should definitely talk about as well. And I was specifically speaking to someone who has a dance studio, who this is a new dance studio. And they were discussing what their previous price point was and the difference in what the vision is. And the vision for the new dance studio was bringing together dancers, athletes, and nutrition, which is a very different model from the previous. But she said she was only charging $2 more per membership. And I was like, “Well, where did you come up for $2, first and foremost? But secondary is what is your fear around charging what is appropriate for that vision? And have you done any type of research around companies that are creating more of that integration, that integration of athletes, dance, nutrition, and anything else that you’re incorporating?” There was no data polled. The only thing that was being considered was other dance studios within a square mile.

And I think that we all know as business owners, there’s a lot of business owners that have their own limiting beliefs. They have their own fears, they have money obstacles, money limiting beliefs. They don’t know their self-worth. They’re thinking about price based off of the area, but then they’re not always thinking about what their time is worth. And then they’re also not thinking about overhead costs and a variety of other things. So, what are some of your experience when it comes to working with people with the Demartini Method and this fear in business? And what are some of the things that you’re seeing, some of the trends and is there any level of a common denominator around it?

Dr. Nick:

Well, I mean, you covered so many different pain points that we could probably be here for at least a month or two going through all of those. But I mean, I guess let’s just kind of start from the beginning of where you were talking from. So you were talking about intuition versus instinct. And this is because one of my biggest value is understanding. And for me, when I can understand something, I can better use it to serve myself. So I’m going to go through just really quick, some differences. Because it’s like you said, as you grow, the little things become such a big thing. It’s like a couple cents off of French fries that can be worth thousands, hundred thousands of dollars. So it’s about going back to that foundation and make sure that we’re using things properly. So when you look at intuition versus instinct, it’s very important, especially as an entrepreneur, because …

Dr. Nicole:

I think a lot of people don’t even know there’s a difference between the two.

Dr. Nick:

Right. So, they’re both feelings. When you go to instinct, it’s actually a physiological way that your body’s talking to you to protect yourself. So instinct is always coming from a drive from experience from your past to protect you …

Dr. Nicole:

Would you say that’s a gut feeling?

Dr. Nick:

It is. That’s what it is. That’s where you feel it, it’s a gut feeling. And it’s created to create that physiological response as a feedback mechanism to protect yourself. So anytime that we have that instinct, it’s a gut feeling to protect us from some type of pain experience that we perceived in the past. The complete opposite of that is intuition. So, intuition is really designed and everybody will feel intuition differently. So everybody has instinct through the gut. It’s a visceral expression. But when we go to being intuitive, to be able to use our intuition to serve ourselves, that is really designed to go through inspiration.

It’s designed to create an inspiring movement so that we can better serve ourselves. And when we’re in alignment to serving ourselves, we’re going to be connected to serving what’s most important to not only us, but our mission, our purpose and our vision, which is connected to the business. So understanding that one thing intuition is supposed to guide us to grow, evolve, expand. And the other one is actually trying to protect us. The instinct is trying to protect us from contracting, from being in that pain experience. And when we aren’t actually clear on the difference between the two, that is a huge driver of fear, and that is just coming from what you pointed out, a lack of clarity. And when we’re not clear on things, we can’t make decisions to best serve ourselves. And we’re not serving ourselves, we’re wasting energy, we’re wasting money. We’re wasting time. And we’re creating chaos within not only our life, but our business life as well.

So when we look at fear, especially a big component of what you talked about was money. And as I always say, with every single quote-unquote problem, we always have to start internally because every single creation is just a reflection of who we are, our residence, our being. So, if we have money issues in our business, it’s because the executive team, we have money issues. And those money issues can come from so many different avenues. It’s about really getting clear on the creation so that we can go through because every single creation is based off of a belief system. So once we can go through and see the driver, the creator of those patterns, we can go through an actually human behaviorally change that belief system, so that it’s congruent to the outcome that we want to have. So that our belief systems can actually serve us, instead of us being a victim to our belief systems and stalling fear.

Fear is not a bad thing by any means. I love fear. Because fear allows actually clarity, and this is the opposite of what most people think. We think that when we’re in fear, it’s a bad thing because we’re not clear. And it’s like, if you were clear, you wouldn’t have fear. So fear is actually amazing because it’s telling you that you’re not clear to go through, gain clarity. Once you gain that clarity there’s no more fear because fear is just an effect because the cause is that you were not clear. Once we can go through, especially with the money, it’s like, I always say the majority of our problems start between, not to get too scientifically, between that last trimester of birth to the age of seven. So that’s when most of our programming happens because the brain is in a stage where we’re really just absorbing information to survive.

Unfortunately, most of those patterns aren’t allowing us to thrive. It’s to survive. So we have to go through life de-learning, kind of those patterns that have been installed, ingrained in us that have created those belief systems, bring that belief systems into a resonance, a pattern, a harmony that’s going to serve us and allow us to grow and expand. Do you want to keep going or?

Dr. Nicole:

No. Because I think that examples are just huge with this kind of stuff, because what you’re talking about is applicable to so many different avenues of business, but also life to be really honest with you. And something that just stood out in my mind, which was an experience that we had in business, was there was a lot of layers to it, but in the integrative medicine business, we were trying to hire doctors for a while. And I feel that we, I feel, as I’m saying that, we were really operating out of, I don’t want to say just, well, yes, we were operating out of partly fear, but we were also operating out of that instinct. So, we were trying to protect, and it was coming from a place that we weren’t using data analytics, which was creating this fear and it was creating paralysis essentially. Because it took us …

Dr. Nick:

And also a lack of value.

Dr. Nicole:

A lack of value. Yes. I remember we had a business coach at the time that was just kind of like, “What is the problem? Just hire a doctor.” And, I just remember thinking at the time, just like, it’s so much easier said than done, but there were multiple layers that were happening. So number one is, I think that we weren’t ready to fully let go, was situation number one. Situation number two was, our biggest obstacle was we would take people through this interview process and then we would start negotiating from a salary perspective and two things happened. So one, I personally found myself getting triggered by individuals that I did not feel were up to par from an educational standpoint or from a people standpoint that were requesting these very, very high salaries. And there were two things happening, was one, I didn’t have a proper way of screening them to have black and white data to say, “Where are you on the scale of being able to truly work with our clients, let’s say with a three week training period?”

Really being able to test their competency. I didn’t have that in place. So a lot of what I was basing off of was wishy-washy. I wasn’t basing my opinion …

Dr. Nick:

Subjective.

Dr. Nicole:

… off of anything valid and objective. So, that was kind of issue number one. Number two is, I was using my past experience in the industry and then I was using like industry standards and I wasn’t getting specific on what does my business allow for the salary? And what does that progression look like as they grow their patient base? So on and so forth. And these were things that like, I just love Scaling Up so much because Scaling Up gave you this. It made you literally understand what a labor efficiency ratio is, which allows you to know exactly what every employee is worth in your business. So if they produce X, then this is how you know what their salary should be. And so…

Dr. Nick:

And it’s great to look at industry standards and compare yourself to build a C because competition is a benefit in life. But when it comes to making decisions, you don’t make decisions based on the business, on the competition. You make decisions based on your company and what’s going to actually make sense for you.

Dr. Nicole:

And also too is these individuals that sometimes come to us, they’re making these very, very big salaries, but they’re leaving. And they’re leaving their job for a reason because it becomes not always just about the money. It becomes that they hate going to work every day. And the company culture is terrible, and they’re never heard, and they don’t feel like they’re contributing to humanity and they don’t feel like they are achieving. So it really does come back to the values of the person. And one of the things that we now require on our application for a new hire is, what do they value? Do they value PTO and 401k and shares and all these financial things, or is one of their biggest values is continual learning and to practice what they preach from a personal development standpoint? Is it going to work and loving what they do? Is it loving the coworkers that they have? Is that community important to them? Because that is something that you, that’s all on the foundation of your core values.

Some of our biggest core values is continual learning. And if you’re not a person that you want to continually learn, and you’re not interested in personal development, we know right off the bat, you’re not a fit. So this is what I’m talking about is, it’s not just about competency, but it’s also about core values. So two sets of questions, which are pretty in-depth questions or sets of questions I should say, is I take people through a clinical competency if they’re coming to work in the business in the integrative medicine business, and I am able to truly gauge, are they a talented, educated practitioner that also has critical thinking and also has the ability to meet people where they’re at and be empathetic, but still guide them and truly have all of the things that we think are important as being a doctor. Because it’s not just about, you have all of these fancy letters at the end of your name. If you have no people skills, then you’re not going to survive in our business.

Dr. Nick:

If you can’t communicate, you can’t sell. If you can’t sell, you can’t help someone.

Dr. Nicole:

Exactly. And then when it comes to the values of the company is, we want people to be financially taken care of, but we also really pride ourselves on having this team dynamic that everyone has each other’s back and they are solution oriented. And they’re not always looking to their higher ups, but they’re self-sufficient to make decisions and to troubleshoot on their own. But they’re also interested in continually learning and personal development. Because the last thing you want is if every week you have some type of lunch and learn in your business, or some type of mindset retreat, or personal develop infiltrated in your retreats, and then the person sitting there rolling their eyes. That’s not good for the overall health of the company.

Dr. Nick:

Well, when you look at it, and the reason that we have those questions for why learning is so important in our business is that one of our biggest things is to evolve and to grow, to be able to make massive changes. Not just massive changes in people’s lives, massive changes in the systems that are in place that’s governing our country right now and bigger than that. So when we look at that foundationally, it seems like such a simple thing, but there’s a difference between learning and learned. And that’s also in looking at when we’re learning, we’re open for change. We’re open for something better, for more efficiency. But when we’ve learned, we’re not open to change. And that literally for everything that we do on the values of the business goes against it at all. So it’s simple little questions like that.

It’s like one of our recent interviews is like, what are you going to be doing this weekend? And he’s like, “Well, if it’s nice, I’m going to be snowboarding. But if it’s not nice, I’m probably going to just be reading and learning.” So it really shows where somebody’s at on their hierarchy of values, what’s most important to them. And that really goes back to be able to, once you can see what’s most important to somebody, you can have a really good insight to their intuitive, as well as their instincts.

Dr. Nicole:

Yeah. A hundred percent. And again, going back to the data and analytics part is being able to know exactly what hiring someone will bring into your business from a revenue perspective, based off of how many clients or how many programs or what type of program that they will offer and giving them benchmarks. People want to know exactly what is expected of them. They want to have that scoreboard and to know where they’re at, so they know that they are doing well or meeting those benchmarks and achieving. And as they meet certain benchmarks, then knowing that that compensation will change based off of meeting those benchmarks. People want to know where they stand.

And that was not actually a survey that we have done, but many, many large organizations actually compiled a variety of data points. And one of the biggest complaints in companies and even very good companies that have great culture was people that just didn’t know where they stood. They didn’t get feedback. They didn’t know if they were doing a good job, a bad job, a mediocre job. And because of that, they didn’t know how to improve. And they felt like a hamster on.

Dr. Nick:

And that goes back to just having a scoreboard. If there’s no score, you don’t know if you’re winning or losing. And if you don’t know where you stand, the game’s not very fun.

Dr. Nicole:

Yeah. So I know that all of this, it went in quite a few different directions, but it’s really just understanding that in your business there’s going to be a level of risks. So let’s use the hiring example that we’ve been talking about, is if your business is at a certain amount of revenue and you are ideally maybe trying to take yourself out of the business, or you’re just trying to grow your revenue, is that sometimes it’s a risk in order to make that higher. And to make that higher, you have to take into consideration that yes, there’s going to be a training period. And then there’s going to be a period of growth for that individual to start up with a program or to start gaining their own clients or start making certain sales. So giving yourself that buffer and making sure that the numbers match. But you should be able to bridge that understanding of that objective data to make that decision.

But knowing that there’s always a level of risk because you might not have that full amount of revenue to support that higher. But as long as you have very specific benchmarks in place, and maybe you then support through other avenues, maybe it’s a launch of an online program or a selling of a product, that you’re able to compensate so that you’re not putting the business in a vulnerable position. And then of course is the last thing that you want to do is hire someone at a price point because you think that they’re worth it. And you’re basing that off of emotion, or you’re basing that off of instinct, or you’re basing that off of one good interview, is you have to make sure that you are taking them through something that gives you subject, or I’m sorry, objective data to know is this person truly capable of meeting these benchmarks, or am I going to put the business in this vulnerable place financially? And then in six months, I’m going to be in an even worse place because I lose this person.

Dr. Nick:

Yeah. One of the best things to do to take that false evidence out of the fear is to get the evidence on what’s the worst case scenarios. And once you get those objective data points of, okay, if I make this decision, I make this decision in this one, what are the worst possible outcomes that can happen? And if…

Dr. Nicole:

Can I live with that?

Dr. Nick:

And yeah, and if that’s not enough to, if that worst outcome comes and it doesn’t shake you that much, then there’s no fear behind it. But you didn’t have that clarity until you went through the process. You literally took the time to write it down, to see it in real life, to feel it. And then it’s like, oh, it’s really not that big of a deal. Or it can be like, there’s no way I could handle this. This would crush me. And like, well, then that fear was very intelligent for coming up because it literally showed you that you were going to almost make an emotional decision. And this is one of the things when I wanted to get back to talking about that Nicole having frontal brain damage. Perfect timing. As most entrepreneurs do, honestly.

Dr. Nicole:

He’s like, I definitely want to talk about this.

Dr. Nick:

She’s a little crazy. She’s from Jersey. She doesn’t know Gary V yet, but she might be his daughter.

Dr. Nicole:

Oh my God.

Dr. Nick:

Throwing it out there. I don’t know.

Dr. Nicole:

Just throwing it out there.

Dr. Nick:

Nobody knows.

Dr. Nicole:

We might be the same age, but that’s fine. Anything’s possible.

Dr. Nick:

So, when we’re emotional, hence having fears is an emotional reaction. So anytime that we’re experiencing fear and emotions in that point of view, the part of the brain that’s being active is called the limbic system. And with that, the only way that we can act is through a reaction. So when we’re emotional reacting things, which is usually ends up making decisions that’s unbalanced, that’s polarized. That’s based off of seeing that everything’s only good, so I’m going to make a decision off of that. And then I actually didn’t see the downside, which that’s why fear is supposed to come up to be able to help us see the downside, get clarity on it, to be able to know we can actually make this decision if it’s good for us or not. But to be able to get to that end point, what we have to do is transition the energy from the emotional center of the brain, to the prefrontal cortex.

And the great thing about Nicole actually damaging her prefrontal cortex is that she, that this is the part of the brain that’s actually known as the executive center. Which is interesting because when you think about business and most of our podcast here is to talk to the executive. So every single decision that executive makes should be in the executive center of the brain. And when we’re doing that, we’re making conscious awareness decisions to best serve ourselves, to best serve the business, to best serve the hierarchy of the directors, the managers, the employees, as well as the customers. This comes through asking very specific quality questions. And that’s how you can actually transfer the energy from the limbic system of the brain to the prefrontal cortex, is by asking quality questions. The quality of your life is dictated by the quality of the questions we ask ourselves. And that is what drives the energy.

Energy flows where attention goes. So if our attention is on fear, we’re going to stay in the limbic system of the brain and it’s going to be fucking chaos. But as soon as we ask a quality question, we drive the energy from the limbic system back up to the executive center of the brain where we can actually start serving ourselves again, where we can get grounded or our awareness can increase and actually see both sides of the polarity. We can see the good and the bad. And when we can do that, we can use it all to serve ourselves. When we’re polarized and we’re living in fear, we’re going to be reactive, making decisions to try to stay, keep our head above the water. But when we’re in the executive zone, we’re going to make decisions, not out of fear, but based out of seeing possibilities in the future, what those possibilities worst case, best case scenarios would create to ourselves and then making an executive quality decision to be able to serve ourselves.

Dr. Nicole:

And I think sometimes those executive decisions they can sound crazy to other people. And, I’m really, as you’re talking, I’m just thinking about, again, this balance of data and risk and making bold decisions. Because in the beginning of our business, we were laughed at. We were kicked out of 26 banks. They just were like, “Quit while you’re ahead.” One guy was just like, “Your business plan sucks. You’re never going to make it. You really should just save your money and quit. Go get a job somewhere.” I will say pretty much, my parents kind of knew I was a little cuckoo. So they were just like, “Ah, right, whatever you want to do.” And your parents were like, “You’re out of your mind, you better not do this. You’re going to ruin your lives.” And we definitely had a lot of things working against us and we didn’t operate out of fear. I think that primarily it was just, yeah, there’s fears around this, but there’s no other choice. There’s no other option.

Dr. Nick:

And people are going to have fear when they don’t have clarity. So it’s not like my parents or the bankers or whatnot that they were giving bad advice. They were giving advice …

Dr. Nicole:

They were operating out of their lens.

Dr. Nick:

They were giving the best advice that they could see through. And fortunately, or unfortunately, it’s like one of my favorite mentors. He goes, “It doesn’t matter what you do, Nick, just do the opposite of whatever society is doing and you’ll have a good life.” It’s because the majority of society is living off of what Buffett talks about as fear and greed. That runs the majority of society is fear and greed. And soon as we can actually get away with that limbic system and into the executive center, we’re not living our life through those lens. We’re living a life through a lens connected to our values. And that’s where we were starting out.

We were crystal clear on what we wanted to create, why we wanted to create it. And we were willing to go through pain and pleasure because of that. Most people, they’re not living through that clarity. They’re living through the emotions. And as soon as we’re going through emotions and there’s too much pain, we can’t deal with it. So that’s when quote unquote businesses and life fails is because we were living in an emotional center. We weren’t living through an executive inspiration, intuitive actions.

Dr. Nicole:

Well, I think that that’s huge of what you just said, because yes, there is going to be pain in business.

Dr. Nick:

Hell, yes. All the time.

Dr. Nicole:

And you need to get really, really honest with yourself to say, that’s going to be part of it. And it’s all to help you learn and grow. You cannot let it take you over emotionally, mentally. And there’s always a solution. And I think that that’s a really important thing for people to understand. Because from the integrative medicine side, what we realized over time is with the right diagnostics and the right therapies, is that anything is possible. And there’s always going to be a solution, no matter how bad it looks. And the same thing applies for your business, it’s just, you probably just don’t have the clarity on what that is to really help you to the next step. And that’s where mentors come in, is that they’re able to see what you can’t see, because maybe you are blinded by emotion and fear.

But in addition to that is bringing different data and algorithms and objectivity to the table. And that’s something that I really appreciate what Scaling Up is that’s what it bridged for me. I definitely feel like I’ve stepped into business as a business owner with little fear because my vision was so big and I was like, “I will do what I have to do.” And I know that is going to take some sacrifice and it’s going to cause some pain, but I’m willing to do that because the pain of being an employee, working towards nothing or potentially not being able to make an impact on the world and humanity, like that was a bigger pain point to me.

Dr. Nick:

And what’s been amazing with that is that, I mean, I think I’m pretty good at human behavior and being able to get people to be the best version of themselves and allow people to use behavior to grow a business very intelligently. But without systems is really, it’s like, you don’t have the boundaries set in place to be able to grow efficiently and intelligently. So it’s really compounding both all of the crazy, I mean, how many years has Scaling Up and going on? It’s …

Dr. Nicole:

Long, long time.

Dr. Nick:

Yeah. So it’s just, it’s insane how much knowledge has really been proven.

Dr. Nicole:

But, the whole foundation of Scaling Up is on the Rockefeller habits. Obviously we all know the Rockefeller’s are one of the wealthiest families and has been one of the wealthiest families for a hundred years.

Dr. Nick:

They do okay in business.

Dr. Nicole:

So, when you’re getting into scaling up, you’re realizing that these are proven methodologies that have built some of the biggest empires in the world. And some of it, when you read through it, some of it just sounds so simple and it’s such common sense, but the implementation of it, it takes time. It takes strategy. It really takes perseverance. And also we are trying to implement kind of like old school methods in this new day and age where there’s this idea of overnight success. There’s this idea of, I could just sit in my house and create YouTube videos and I’m going to make over a million dollars a month even, not even a year. So, we have a culture that is built around this idea that it’s very little work and you can just have things flourish overnight. And yeah, maybe in some scenarios.

Dr. Nick:

In life, you don’t get something for nothing and it’s just energy is not created or destroyed. But when you look at that, it’s like, it’s not that, that isn’t true. You can an overnight success, quote unquote.

Dr. Nicole:

But you have different pain points.

Dr. Nick:

You have different pain points, but it’s also, when you look at it, that’s not a sustainable longevity business. You’re riding a short high, when you look at like a wavelength, it’s a short high, you have massive gains, but then it’s going to be short-lived when you look at the overall progression of business and creating a legacy.

Dr. Nicole:

But you’re also talking about resiliency. Because we have all of these individuals that are influencers on social platforms, and what if that social platform was gone tomorrow? What else is happening? Are you taking this platform that you’ve leveraged and how are you now branching that into other opportunities? So diversity is key in business. And this is something that we’ve definitely talked about in our Evolve Or Die webinar is that you have to be able to diversify your business, your income, and leverage other opportunities from what you create. Because if you had something happen and maybe it’s not to you, maybe it’s just the economy or it’s just the environment, then if your business, if everything is in one pot or all your eggs are in one basket, then you put yourself in a really vulnerable position.

Dr. Nick:

Yeah. And that’s a big part of getting yourself out of fear. And you only get to that diversification through going up into that executive center, be able to use in that prefrontal cortex to ask quality questions, to be like, how else can I use my zone of genius and be able to increase different avenues, to be able to really connect with people and that’s when you look at growth, it’s about seeing what inspires you the most, really what turns you on, and then getting crystal clear on that and looking out in the world and saying, what problem can this fix? And the bigger the problem, the bigger the return that you’re going to have. And the bigger actually inspiration you’re going to have, and you’ll be able to go through more pain because you’re going to really receive more pleasure.

Dr. Nicole:

Yeah. Well, one of the things that I love about this conversation is, listen, we all have fear and that’s just a standard. Some of the fear is happening in our personal lives, but it’s inevitable that it trickles into our business life. And this can really affect how we’re showing up in our business for our team, because we are the leaders of our organization. And it also trickles into the decision-making that we’re we’re doing in our business on a day to day. So being able to bridge the two worlds of Scaling Up and your expertise with the Demartini Method is again, doing that deep dive diagnostic in our Triple D program and figuring out what fears are holding you back and are these fears based off of programming from your past or your current, and or is this also going back to lack of objective data? And that data could be pricing of your product or how to hire an employee, what to pay an employee. It could be a variety of different things. But there are solutions and algorithms to all of the ability to grab that data.

And then in addition to that is being able to acknowledge those fears and work through them through the Demartini Method, or it’s even a matter of looking at the fears and then looking at the vision and being able to create clarity around where those things are coming from. What’s valid, what’s not. And, so much of the time coaches are not necessarily taking that personalized approach and acknowledging it because they don’t have the background in the human behavior. And we’ve been in a million coaching programs and we’ve seen it over and over again is that people are just, everything is crumbling around them. And it’s all stemming back to programming and fear and this analysis paralysis and the fear around what others are doing in the industry or what people are telling them.

Dr. Nick:

Honestly, every single up-leveling is, I mean, the reason for business, honestly, it’s not to make money. It’s not to grow this huge thing that changed the world. It’s primarily to grow yourself and to change yourself, because you can’t change the world unless you change yourself. And that’s really the best part about being an entrepreneur is the amount of self-growth that occurs from that. Because you can’t grow something externally, sustainably, unless you’re doing the same internally, because everything outside of us is just a reflection inside. So if we have money struggles in our business, it’s because we still have to, it’s not that we necessarily have quote unquote money struggles when I say that. It’s just that the level that we’re going to next, that resonance, that being of who we are, do we match that? And if we don’t, then we have to go through and change our belief system around money, around value, our personal value.

And once we actually change our value and we raise that and we can see that and we can feel it and we step into the world differently, then we actually allow the business to up-level as well. And that goes through every single pain point. So what I love about human behavior is that you can use it for as much or as little as you want, but it’s going to limit your quote unquote success. And I hate using success because once we achieve success, there is no way else besides down. But it’s really to help you grow. And if you’re content, cool. It’s going to suck in a couple of years because everybody’s going to pass you because you stopped growing. And if you stop growing as a human being, your business is going to stop growing.

Dr. Nicole:

Yeah, well, this was a long podcast, so we’re going to wrap up now, but as we get into the next part of this series, we’re actually going to be talking about the struggle of how the CEO shows up in the company. And really being able to create that balance with being vulnerable and being personable in your business, but then also still maintaining that authority as a leader. Where do things go wrong and where do things go right? And, how do you really just maintain that comfortable balance? So, that is what we’re going to be talking about on part four. All right, we’ll see you over there.

Dr. Nick:

You’ve reached the end of another episode of the Integrative Entrepreneur Podcast. Connect with us at integrativegrowthinstitute.com. Don’t forget to sign up to our newsletter to receive our free materials. See you at the next episode,

Dr. Nicole:

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